Engaging with Corporates
https://nextbigwhat.com/startups-doing-business-with-corporates-sanjay-swamy/
Anmol Jaguste
The B2B Elements of Value
https://hbr.org/2018/03/the-b2b-elements-of-value
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y
Rethinking Competitive Advantage: New Rules for the Digital Age
https://www.amazon.co.uk/Rethinking-Competitive-Advantage-Rules-Digital/dp/052557560X
The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
https://www.amazon.com/Business-Solution-Poverty-Designing-Customers/dp/1609940776
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
https://www.amazon.co.uk/Creating-Delivering-Your-Value-Proposition/dp/0749455128
Delta-4 Theory for assessing Value
https://www.kunalshahtalks.com/post/kunal-shah-delta-4-theory
WIPO Guide for Startups
https://drive.google.com/file/d/1VeKZpMckPuy8mu2qq2AP4fMwU19N4qNt/view
The Startup Owner’s Manual
https://www.wiley.com/en-in/The+Startup+Owner%27s+Manual%3A+The+Step+By+Step+Guide+for+Building+a+Great+Company-p-9781119690689
Business Model Generation
https://www.strategyzer.com/books/business-model-generation
Value Proposition Design
https://www.strategyzer.com/books/value-proposition-design
Innovation, Commercialization, and Start-Ups in Life Sciences
https://www.amazon.in/Innovation-Commercialization-Start-Ups-Life-Sciences/dp/1482210126/r
B2C Market Segmentation
https://www.oberlo.in/blog/market-segmentation
Ideal Customer Profile
https://growthtera.com/wp-content/uploads/2017/12/Ideal-Customer-Profile.pdf
Decision Making : RIFLE Framework
https://www.khoslaventures.com/project-rifle
Value Proposition Canvas
https://www.strategyzer.com/canvas/value-proposition-canvas
Profit Pools : HBR
https://hbr.org/1998/05/how-to-map-your-industrys-profit-pool
Business Model Canvas
https://www.strategyzer.com/canvas/business-model-canvas
FUN-da-MENTALS of Design
http://pergatory.mit.edu/resources/fundamentals.html
LoonShots
https://www.bahcall.com/book/
Design to Value in Medical Devices
https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/pharma%20and%20medical%20products/pmp%20new/pdfs/774172_design_to_value_in_medical_devices1.ashx
Product Market Fit
https://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit
WhereToPlay
https://wheretoplay.co/
QuickLook Report : Technology Assessment
https://researchtorevenue.files.wordpress.com/2015/04/quicklook-report.pdf
The Lean Startup
http://theleanstartup.com/book
The Lean Startup : Principles
http://theleanstartup.com/principles
Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
https://www.amazon.in/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms
https://www.amazon.co.uk/Scale-up-Manual-Handbook-Innovators-Entrepreneurs-ebook/dp/B07H5KFJ43/ref=sr_1_1?dchild=1&keywords=the+scale-up+manual&qid=1623668115&s=books&sr=1-1
Camels, Tigers & Unicorns: Re-Thinking Science And Technology-Enabled Innovation: Rethinking Science & Technology-Enabled Innovation
https://www.amazon.co.uk/Camels-Tigers-Unicorns-Re-Thinking-Technology-Enabled/dp/1786343223/ref=asc_df_1786343223?tag=bingshoppinga-21&linkCode=df0&hvadid=79852089215591&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4583451665941450&psc=1
The path to improved returns in materials commercialization
https://www.mckinsey.com/business-functions/operations/our-insights/the-path-to-improved-returns-in-materials-commercialization
Defining Markets: Industries, Segments and Spaces
https://www.thetriplechasm.com/post/spaces-beat-segments-understanding-your-market-while-turning-porter-inside-out
Understanding Customer Growth for the first time
https://www.thetriplechasm.com/post/understanding-customer-growth-for-the-first-time
Shaping new products and services
https://www.thetriplechasm.com/post/9layer
Commercializing Science and Tech – A new Approach
https://www.thetriplechasm.com/post/commercialising-science-and-technology-enabled-innovation-a-systematic-new-approach
Tripple Chasm Model
https://www.thetriplechasm.com/
Entrepreneurs and Mental Health
https://www.michaelafreemanmd.com/Research_files/Are%20Entrepreneurs%20Touched%20with%20Fire%20(pre-pub%20n)%204-17-15.pdf
Growth Mindset
https://www.brainpickings.org/2014/01/29/carol-dweck-mindset/
Effectuation
https://www.effectuation.org/
Incentives
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.362.1828&rep=rep1&type=pdf
What motivates us
https://www.brainpickings.org/2013/05/09/daniel-pink-drive-rsa-motivation/
Motivations for Entrepreneurship
https://www.kauffman.org/entrepreneurship/reports/motivations-for-entrepreneurship/
Research to Revenue: A Practical Guide to University Start-Ups
https://uncpress.org/book/9781469625263/research-to-revenue/