Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y
Category Marketing
The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers
https://www.amazon.com/Business-Solution-Poverty-Designing-Customers/dp/1609940776
Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
https://www.amazon.co.uk/Creating-Delivering-Your-Value-Proposition/dp/0749455128
B2C Market Segmentation
https://www.oberlo.in/blog/market-segmentation
Ideal Customer Profile
https://growthtera.com/wp-content/uploads/2017/12/Ideal-Customer-Profile.pdf
WhereToPlay
https://wheretoplay.co/
The path to improved returns in materials commercialization
https://www.mckinsey.com/business-functions/operations/our-insights/the-path-to-improved-returns-in-materials-commercialization
Defining Markets: Industries, Segments and Spaces
https://www.thetriplechasm.com/post/spaces-beat-segments-understanding-your-market-while-turning-porter-inside-out