https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y
https://www.amazon.co.uk/Rethinking-Competitive-Advantage-Rules-Digital/dp/052557560X
https://www.amazon.com/Business-Solution-Poverty-Designing-Customers/dp/1609940776
https://www.amazon.co.uk/Creating-Delivering-Your-Value-Proposition/dp/0749455128
https://www.kunalshahtalks.com/post/kunal-shah-delta-4-theory
https://www.strategyzer.com/books/business-model-generation
https://www.amazon.in/Innovation-Commercialization-Start-Ups-Life-Sciences/dp/1482210126/r
https://www.khoslaventures.com/project-rifle
https://hbr.org/1998/05/how-to-map-your-industrys-profit-pool
https://www.strategyzer.com/canvas/business-model-canvas
https://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit
https://researchtorevenue.files.wordpress.com/2015/04/quicklook-report.pdf
https://www.amazon.in/Only-Paranoid-Survive-Exploit-Challenge/dp/0385483821
https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986
https://www.amazon.co.uk/Scale-up-Manual-Handbook-Innovators-Entrepreneurs-ebook/dp/B07H5KFJ43/ref=sr_1_1?dchild=1&keywords=the+scale-up+manual&qid=1623668115&s=books&sr=1-1
https://www.amazon.co.uk/Camels-Tigers-Unicorns-Re-Thinking-Technology-Enabled/dp/1786343223/ref=asc_df_1786343223?tag=bingshoppinga-21&linkCode=df0&hvadid=79852089215591&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4583451665941450&psc=1
https://www.mckinsey.com/business-functions/operations/our-insights/the-path-to-improved-returns-in-materials-commercialization
https://www.thetriplechasm.com/post/spaces-beat-segments-understanding-your-market-while-turning-porter-inside-out
https://www.thetriplechasm.com/post/understanding-customer-growth-for-the-first-time
https://www.thetriplechasm.com/post/9layer