https://drive.google.com/file/d/1VeKZpMckPuy8mu2qq2AP4fMwU19N4qNt/view
http://pergatory.mit.edu/resources/fundamentals.html
https://www.amazon.co.uk/Camels-Tigers-Unicorns-Re-Thinking-Technology-Enabled/dp/1786343223/ref=asc_df_1786343223?tag=bingshoppinga-21&linkCode=df0&hvadid=79852089215591&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4583451665941450&psc=1
https://www.thetriplechasm.com/post/commercialising-science-and-technology-enabled-innovation-a-systematic-new-approach
https://uncpress.org/book/9781469625263/research-to-revenue/