The B2B Elements of Value
https://hbr.org/2018/03/the-b2b-elements-of-value
Category Opportunity Identification & Definition
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y
Rethinking Competitive Advantage: New Rules for the Digital Age
https://www.amazon.co.uk/Rethinking-Competitive-Advantage-Rules-Digital/dp/052557560X
Delta-4 Theory for assessing Value
https://www.kunalshahtalks.com/post/kunal-shah-delta-4-theory
Value Proposition Design
https://www.strategyzer.com/books/value-proposition-design
Value Proposition Canvas
https://www.strategyzer.com/canvas/value-proposition-canvas
Product Market Fit
https://www.slideshare.net/ashmaurya/10-steps-to-productmarket-fit
WhereToPlay
https://wheretoplay.co/