Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
https://www.amazon.co.uk/Blue-Ocean-Strategy-Expanded-Uncontested-ebook/dp/B00O4CRR7Y
Category Entrepreneurship
Rethinking Competitive Advantage: New Rules for the Digital Age
https://www.amazon.co.uk/Rethinking-Competitive-Advantage-Rules-Digital/dp/052557560X
The Startup Owner’s Manual
https://www.wiley.com/en-in/The+Startup+Owner%27s+Manual%3A+The+Step+By+Step+Guide+for+Building+a+Great+Company-p-9781119690689
Innovation, Commercialization, and Start-Ups in Life Sciences
https://www.amazon.in/Innovation-Commercialization-Start-Ups-Life-Sciences/dp/1482210126/r
LoonShots
https://www.bahcall.com/book/
Design to Value in Medical Devices
https://www.mckinsey.com/~/media/mckinsey/dotcom/client_service/pharma%20and%20medical%20products/pmp%20new/pdfs/774172_design_to_value_in_medical_devices1.ashx
The Lean Startup
http://theleanstartup.com/book
The Lean Startup : Principles
http://theleanstartup.com/principles
Scale-up Manual, The: Handbook For Innovators, Entrepreneurs, Teams And Firms
https://www.amazon.co.uk/Scale-up-Manual-Handbook-Innovators-Entrepreneurs-ebook/dp/B07H5KFJ43/ref=sr_1_1?dchild=1&keywords=the+scale-up+manual&qid=1623668115&s=books&sr=1-1
Camels, Tigers & Unicorns: Re-Thinking Science And Technology-Enabled Innovation: Rethinking Science & Technology-Enabled Innovation
https://www.amazon.co.uk/Camels-Tigers-Unicorns-Re-Thinking-Technology-Enabled/dp/1786343223/ref=asc_df_1786343223?tag=bingshoppinga-21&linkCode=df0&hvadid=79852089215591&hvnetw=o&hvqmt=e&hvbmt=be&hvdev=c&hvlocint=&hvlocphy=&hvtargid=pla-4583451665941450&psc=1
Tripple Chasm Model
https://www.thetriplechasm.com/
Entrepreneurs and Mental Health
https://www.michaelafreemanmd.com/Research_files/Are%20Entrepreneurs%20Touched%20with%20Fire%20(pre-pub%20n)%204-17-15.pdf
Growth Mindset
https://www.brainpickings.org/2014/01/29/carol-dweck-mindset/
Effectuation
https://www.effectuation.org/
Incentives
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.362.1828&rep=rep1&type=pdf
What motivates us
https://www.brainpickings.org/2013/05/09/daniel-pink-drive-rsa-motivation/
Motivations for Entrepreneurship
https://www.kauffman.org/entrepreneurship/reports/motivations-for-entrepreneurship/
Research to Revenue: A Practical Guide to University Start-Ups
https://uncpress.org/book/9781469625263/research-to-revenue/