The B2B Elements of Value
https://hbr.org/2018/03/the-b2b-elements-of-value
Tag Popular Article
Delta-4 Theory for assessing Value
https://www.kunalshahtalks.com/post/kunal-shah-delta-4-theory
B2C Market Segmentation
https://www.oberlo.in/blog/market-segmentation
Profit Pools : HBR
https://hbr.org/1998/05/how-to-map-your-industrys-profit-pool
The path to improved returns in materials commercialization
https://www.mckinsey.com/business-functions/operations/our-insights/the-path-to-improved-returns-in-materials-commercialization
Defining Markets: Industries, Segments and Spaces
https://www.thetriplechasm.com/post/spaces-beat-segments-understanding-your-market-while-turning-porter-inside-out
Understanding Customer Growth for the first time
https://www.thetriplechasm.com/post/understanding-customer-growth-for-the-first-time
Shaping new products and services
https://www.thetriplechasm.com/post/9layer
Growth Mindset
https://www.brainpickings.org/2014/01/29/carol-dweck-mindset/
What motivates us
https://www.brainpickings.org/2013/05/09/daniel-pink-drive-rsa-motivation/